The concept was Axel's brainchild, although the name was mine. You control a small critter made of text, in a world also made of text. You can consume the text around you, adding the letters and symbols to your inner store of text, and then regurgitate them to speak to other players or build things. In particular, player chat is pulled from your gut, meaning you can't actually type a phrase until you've gathered the necessary letters. We were interested in the ways player communication, expression, and society might develop in a game where language itself was the primary resource.